Apart from recognition as part of the industry, Martha MacCallum has earned respect and admiration among viewers and peers for being credible, with journalistic integrity, and a soothing presentation. She is well known for breaking down complex political issues and, lately, for walking a thin line between news coverage that has attracted a rich body of viewers who respect the balance in her news program. MacCallum’s brand has been that of a thoughtful, composed interviewer, and beyond professional boundaries, many even admire such. She is, therefore, a voice they trust in the broadcast media. Her consistency in offering insightful, fact-based analysis has made her more of a role model for aspiring journalists and a respected figure in media as well as politics.